Suppose the cost of producing a 30 second commercial for television is $100,000.  If airtime on the evening news costs...

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Suppose the cost of producing a 30 second commercial for television is $100,000.  If airtime on the evening news costs $200,000 and is viewed by 5 million people, what is the advertising cost per potential customer?

 

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A.

none of the above

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B.

$.06 per potential customer, or $6.00 per 100 customers

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C.

$.04 per potential customer, or $4.00 per 1000 customers

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D.

$.02 per potential customer, or $2.00 per 1000 customers

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E.

$.03 per potential customer, or $3.00 per 1000 customers

 

 

 

 

 

 

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